She to reposition to take on Easy Living

She to reposition to take on Easy Living

The National Magazine Company is relaunching She as a general interest title for 30-something women, pitting it against Conde Nast's Easy Living. The new look will be unveiled with the November issue, on sale from Oct 6. She currently competes with Hachette Filipacchi's Red and Haymarket M...

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Bibliographische Detailangaben
Veröffentlicht in:Marketing (London) 2005-06, p.11
1. Verfasser: Grimshaw, Colin
Format: Magazinearticle
Sprache:eng
Schlagworte:
Repositioning
Target markets
Women
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Beschreibung
Zusammenfassung:The National Magazine Company is relaunching She as a general interest title for 30-something women, pitting it against Conde Nast's Easy Living. The new look will be unveiled with the November issue, on sale from Oct 6. She currently competes with Hachette Filipacchi's Red and Haymarket Magazines' Eve in the 30-plus fashion and lifestyle market. The repositioning of She may be in part a defensive move to protect one of NatMags' flagship titles, Good Housekeeping, which is pitched older, at 40-plus women.
ISSN:0025-3650