Bartle Bogle Hegarty

Bartle Bogle Hegarty is discussed as Marketing's Creative Agency of the Year for 2003. The main reason BBH deserves this honor is because it has turned out consistently excellent advertising. Not only were its ads clever, entertaining and salient, they really helped its clients sell stuff. The agency's TV commercial for Lynx Pulse, featuring a geeky but cool dancer in a bar, was a prime example. The soundtrack topped the charts for four weeks, and the ad was one of the most written about, and talked about, of the year. Unlike Lynx, KFC was a struggling brand in a declining market. But BBH's "Soul Food" campaign, featuring beautifully shot commercials with distinctive soundtracks, reversed that. Brand recognition shot up in the aftermath and KFC grew sales by 2%, with a 0.5% increase in market share since the campaign began.