Sony to roll out global 'make.believe' activity

Sony is to launch its first global brand campaign to promote its 'make.believe' brand strategy. The Japanese company unveiled the overarching 'make.believe' tagline in September, but has so far used it only at the end of ads for its products. The ad, which breaks this month, show...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Marketing (London) 2009-11, p.03-03
1. Verfasser:	Ramsay, Fiona
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Advertising campaigns Consumer electronics industry Electronics industry Social networks
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!