Sony to roll out global 'make.believe' activity

Sony to roll out global 'make.believe' activity

Sony is to launch its first global brand campaign to promote its 'make.believe' brand strategy. The Japanese company unveiled the overarching 'make.believe' tagline in September, but has so far used it only at the end of ads for its products. The ad, which breaks this month, show...

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Bibliographische Detailangaben
Veröffentlicht in:Marketing (London) 2009-11, p.03-03
1. Verfasser: Ramsay, Fiona
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advertising campaigns
Consumer electronics industry
Electronics industry
Social networks
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Beschreibung
Zusammenfassung:Sony is to launch its first global brand campaign to promote its 'make.believe' brand strategy. The Japanese company unveiled the overarching 'make.believe' tagline in September, but has so far used it only at the end of ads for its products. The ad, which breaks this month, shows a boy taking a 'magical journey' through the Sony 'worlds' of products, music, film and games. The work, created by 180, will launch in the UK with 60-second and 90-second executions running in cinemas.
ISSN:0025-3650