VW Touareg: 'School'
VW Touareg's ad is both stylistically and emotionally cold, and is for people who value style above children. The information they provide is not relevant to the people. They ooze quality and style, but they do not answer all the questions about the car. Red buttons are great. They free up tele...
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| Veröffentlicht in: | Marketing (London) 2005-10, p.27 |
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| 1. Verfasser: | |
| Format: | Magazinearticle |
| Sprache: | eng |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | VW Touareg's ad is both stylistically and emotionally cold, and is for people who value style above children. The information they provide is not relevant to the people. They ooze quality and style, but they do not answer all the questions about the car. Red buttons are great. They free up television advertising to do what is really good at; being creative, building the brand and getting people frothed up into a must-have frame of mind. But the reward of pressing them must be immediate. |
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| ISSN: | 0025-3650 |