ACP-NatMag title to take on Bauer's Take A Break

ACP-NatMag title to take on Bauer's Take A Break

ACP-NatMag is to enter the buoyant real-life women's weekly sector with a magazine called Real People, taking on H Bauer's market-leading Take A Break, which sells 1.2 million copies a week. Real People will be the first launch from ACP-NatMag, a joint venture between The National Magazine...

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Veröffentlicht in:Marketing (London) 2005-06, p.02-02
1. Verfasser: Grimshaw, Colin
Format: Magazinearticle
Sprache:eng
Schlagworte:
Company market share
Joint ventures
Market share
Market strategy
Periodical publishing
Periodicals
Product introduction
Target markets
Women
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Beschreibung
Zusammenfassung:ACP-NatMag is to enter the buoyant real-life women's weekly sector with a magazine called Real People, taking on H Bauer's market-leading Take A Break, which sells 1.2 million copies a week. Real People will be the first launch from ACP-NatMag, a joint venture between The National Magazine Company and Australian Consolidated Press. ACP-NatMag registered Real People as a trademark last November. In April it subsequently registered the name Snip & Save, believed to be a shopping magazine project which is currently in the planning stages.
ISSN:0025-3650