Life at the Financial Times: a chat with Caspar de Bono

When the Financial Times (FT) rolled out its innovative licensing model 20 months ago, the news about the business model caused quite a stir in the industry. Its strategy of conviction, focus on the market, and sharing the purpose of refinements with readers helped pave the way for a smooth transition going forward, Caspar de Bono, managing director of the Financial Times Business, says. As for 2010, de Bono's game plan is to continue to develop a clear path, engage with FT's customers, and introduce more product innovations.