Marketing sur internet Une étude comparative des prix sur le marché français

For the time being, the pricing strategies of on-line markets seem to reveal counter intuitive results: contrary to the initial forecasts, Internet did actually neither reduce the discrepancies nor the gap between the prices observed off-line. The authors present an empirical analysis of the levels and discrepancies of prices in the French market between the three main possible distributors (operating both on-line and off-line) develop managerial proposals concerning "hybrid pacing" strategies together with opportunities allowed to the multi-channel distributors.