Les stratégies entrepreneuriales de développement: Le cas de l'entreprise artisanale

This article proposes to study the development of the strategy of craft enterprise as an entrepreneurial process. The craft enterprise represents a place where the valuation of the profession is a result of skill which the enterprise leader owns. The aspiration to a growth strategy is limited in reason due to distortions of know-how and core competencies. So, the development strategy corresponds to deployment or an expansion of activity. This paper examines the alternatives for the development of the craft enterprise based on these conditions.