Your ad should be in pictures

Ethnic-oriented film festivals are suddenly among the hottest ways for advertisers to reach young professional urbanites with rising disposable incomes. This year alone BMW, McDonald's, Ford, Bank One, Corona, American Airlines, Nordstrom, and Hamilton Watch have sponsored ethnic festivals. &qu...

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Veröffentlicht in:	Fortune 2003-10, Vol.148 (9), p.60
1. Verfasser:	Allers, Kimberly L
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Marketing Minority & ethnic groups Motion picture festivals Soul food
Online-Zugang:	Volltext
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