Your ad should be in pictures

Ethnic-oriented film festivals are suddenly among the hottest ways for advertisers to reach young professional urbanites with rising disposable incomes. This year alone BMW, McDonald's, Ford, Bank One, Corona, American Airlines, Nordstrom, and Hamilton Watch have sponsored ethnic festivals. "Now we only beg for money half the time," says Stacy Spikes, founder and chairman of Urbanworld, the largest international competition aimed at an urban market.