How to market on the digital frontier

How to market on the digital frontier

The pros, cons, and dangers of marketing on the digital frontier are discussed. The first step should be deciding whether the company would benefit from online promotion. Online marketing seems most promising for products and services that require a lot of explanation or that appeal to very particul...

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Veröffentlicht in:Fortune 1995-05, Vol.131 (8), p.88
1. Verfasser: Losee, Stephanie
Format: Magazinearticle
Sprache:eng
Schlagworte:
Advertising
Cost control
Customer services
Digital marketing
Guidelines
Internet
Internet access
Marketing
Online information services
Service introduction
World Wide Web
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Beschreibung
Zusammenfassung:The pros, cons, and dangers of marketing on the digital frontier are discussed. The first step should be deciding whether the company would benefit from online promotion. Online marketing seems most promising for products and services that require a lot of explanation or that appeal to very particular groups of buyers.
ISSN:0015-8259