40 YEARS OF WINNING IDEAS WITH STAYING POWER

Why does one idea break the bank while another one falls flat? FORTUNE looks at four fields - technology, finance, marketing, and managing - to find out what makes for an effective idea, as measured by the hard judgment of the marketplace.

Bibliographische Detailangaben

Veröffentlicht in:	Fortune 1995-05, Vol.131 (9), p.191
1. Verfasser:	Smith, Timothy K
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Entrepreneurs Inventions Keyboards Technological change
Online-Zugang:	Volltext
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