CD-ROM makers avoid reality

Some CD-ROM executives acknowledge that CD-ROM prices must fall as competition intensifies, but many publishers are in denial. The consequences of such thinking could be dire, since software publishers are building their long-range business models on price levels that will not last much longer.

Bibliographische Detailangaben

Veröffentlicht in:	Fortune 1994-10, Vol.130 (7), p.17
1. Verfasser:	Losee, Stephanie
Format:	Magazinearticle
Sprache:	eng
Schlagworte:	Business forecasts CD-ROM Multimedia Price levels Prices Pricing Software industry
Online-Zugang:	Volltext
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