CD-ROM makers avoid reality

CD-ROM makers avoid reality

Some CD-ROM executives acknowledge that CD-ROM prices must fall as competition intensifies, but many publishers are in denial. The consequences of such thinking could be dire, since software publishers are building their long-range business models on price levels that will not last much longer.

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Bibliographische Detailangaben
Veröffentlicht in:Fortune 1994-10, Vol.130 (7), p.17
1. Verfasser: Losee, Stephanie
Format: Magazinearticle
Sprache:eng
Schlagworte:
Business forecasts
CD-ROM
Multimedia
Price levels
Prices
Pricing
Software industry
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Beschreibung
Zusammenfassung:Some CD-ROM executives acknowledge that CD-ROM prices must fall as competition intensifies, but many publishers are in denial. The consequences of such thinking could be dire, since software publishers are building their long-range business models on price levels that will not last much longer.
ISSN:0015-8259