CD-ROM makers avoid reality

Some CD-ROM executives acknowledge that CD-ROM prices must fall as competition intensifies, but many publishers are in denial. The consequences of such thinking could be dire, since software publishers are building their long-range business models on price levels that will not last much longer.

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Veröffentlicht in:Fortune 1994-10, Vol.130 (7), p.17
1. Verfasser: Losee, Stephanie
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Sprache:eng
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description Some CD-ROM executives acknowledge that CD-ROM prices must fall as competition intensifies, but many publishers are in denial. The consequences of such thinking could be dire, since software publishers are building their long-range business models on price levels that will not last much longer.
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identifier ISSN: 0015-8259
ispartof Fortune, 1994-10, Vol.130 (7), p.17
issn 0015-8259
language eng
recordid cdi_proquest_miscellaneous_213221301
source EBSCOhost Business Source Complete
subjects Business forecasts
CD-ROM
Multimedia
Price levels
Prices
Pricing
Software industry
title CD-ROM makers avoid reality
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