The Conscience and Commerce of Sport Management: One Teacher’s Perspective

Although the sport industry continues to evolve, one thing has not changed—the need for sport managers to be good citizens. What does it mean to be a good citizen and how does that relate to us as sport management educators and researchers? This lecture suggests what we as sport management educators can do to help our students become better citizens in this day and age. As new issues emerge, our graduates will be forced to make decisions which often place the Temple and the Agora—the spirit of sport and the business of sport, the conscience and commerce of sport management— in opposition to each other. These new issues encompass topics such as social entrepreneurship, technology, environmental respect, sport for development and peace, and sport and human rights, and need to be woven into the fabric of our sport management curriculum.