Role of social normative beliefs as a moderating factor in smoking intention among adolescent girls in Korea

In this study, we investigated the relationship between risk‐taking tendency and smoking intention as moderated by social normative beliefs among Korean female adolescents. A cross‐sectional study was conducted with 274 female adolescents in middle school. Multiple regression and simple slope analyses were employed to test the moderating effects of social normative beliefs regarding smoking on the relationship between risk‐taking tendency and smoking intention. Results determined that risk‐taking tendency, social normative beliefs regarding smoking, and their interaction were significant factors influencing smoking intention among adolescents. Risk‐taking tendency was associated with greater smoking intention among adolescents, with higher than average social normative beliefs regarding smoking. However, risk‐taking tendency was not significantly associated with smoking intention for adolescents with lower than average social normative beliefs regarding smoking. In conclusion, social normative beliefs regarding smoking moderated the relationship between risk‐taking intention and smoking intention among Korean female adolescents. Unique sociocultural perceptions about smoking behaviors of adolescents need to be reflected in smoking‐prevention and ‐cessation programs.