Using a Marketing Evaluation Tool to Optimize a Social Marketing Campaign: Insights From a Copy Test of a You're the Mom Campaign Ad

Using a Marketing Evaluation Tool to Optimize a Social Marketing Campaign: Insights From a Copy Test of a You're the Mom Campaign Ad

A copy test is a business tool for assessing advertisements. This report provides an example of how copy test may be used within nutrition education practice and research. A public health nutrition advertisement for You're the Mom was copy tested with a market research firm. Mothers (n = 300) w...

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Veröffentlicht in:Journal of nutrition education and behavior 2018-10, Vol.50 (9), p.937-946.e1
Hauptverfasser: Lynskey, Vanessa M., Shonkoff, Eleanor T., Matthews, Emilia, Zaslow, Joelle, Hennessy, Erin, Callender, Margaret E., Economos, Christina D., Harelick, Linda
Format: Artikel
Sprache:eng
Schlagworte:
Adolescent
Adult
Child
child nutrition
Child Nutrition Sciences - education
Child, Preschool
copy test
Fast Foods
Health Promotion - methods
Humans
Middle Aged
Mothers
Nutrition Assessment
quick-serve restaurant food
Social Marketing
Surveys and Questionnaires
Young Adult
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Zusammenfassung:A copy test is a business tool for assessing advertisements. This report provides an example of how copy test may be used within nutrition education practice and research. A public health nutrition advertisement for You're the Mom was copy tested with a market research firm. Mothers (n = 300) were aged 22-49years, had a household income
ISSN:1499-4046
1878-2620
DOI:10.1016/j.jneb.2018.05.009