MARTIN KIERSZENBAUM

"Believe it or not, I was recording sound effects for a new Sting song, and I lost track of time!" Kierszenbaum has certainly made the most of his time in the music business, inhabiting myriad roles- from recording artist to industry executive and founder of the Cherrytree Music Company: an artist management, label and publishing firm that has sold more than 35 million records and launched artists such as Lady Gaga, Ellie Goulding, Robyn, Far East Movement, Feist, and LMFAO. How did you get involved in the business side of music? I graduated from University of Michigan and then I drove to Los Angeles because I had gotten into the Master's Program at the Annenberg School at USC. [...]I signed a band called Keane whose sound was based around a CP-70.