The Adidas Beckenbauer

Armie Hammer had had enough. When the 31-year-old star of James Ivory's Call Me by Your Name was thrust onto the road for a pre-Oscars publicity tour, it dragged on for 14 months. Burned out and exhausted, Hammer entered a new phase in his life: He ditched his usually stylish wardrobe to wear n...

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Veröffentlicht in:Adweek (2003) 2018-05, Vol.59 (15), p.38-39
1. Verfasser: Klara, Robert
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:Armie Hammer had had enough. When the 31-year-old star of James Ivory's Call Me by Your Name was thrust onto the road for a pre-Oscars publicity tour, it dragged on for 14 months. Burned out and exhausted, Hammer entered a new phase in his life: He ditched his usually stylish wardrobe to wear nothing but tracksuits -- principally, Adidas tracksuits. Without quite intending to, Hammer explained why generations of men have pulled on the nylon two-piece from Adidas. But, of course, that's only one of the reasons. Some others: to be iconoclastic, creative or even aggressive. It's hard to imagine a single garment that's as mutable and time-resistant as the Adidas tracksuit. It's a product that has transcended culture, transcended countries, said Siegel+Gale president Jason Cieslak, and so many aspects of our society -- and it's been around forever. We should be specific. The tracksuit in question has been around for 51 years, and its proper name is the Beckenbauer.
ISSN:1549-9553