Environmental management A Study of Vietnamese Hotels

The objective of this study was to identify factors influencing the intentions of Vietnamese hotel businesses to adopt environmentally friendly practices. This was approached from the perspective of hotel managers within the framework of the diffusion of innovations theory. Participants were asked to evaluate the potential advantages and barriers to the adoption of selected sustainable tourism practices and to make an adoption/rejection decision based on their judgment. Innovation characteristics were the most influential factors, being highly correlated with the likelihood of adoption. External environment characteristics were also highly correlated with intention to adopt to environmentally friendly frameworks. Organizational characteristics had a weaker relationship with the likelihood of adoption, except for the attitude toward change/level of risk-taking.