SELECTING REPERTOIRES OF ACTION IN ENVIRONMENTAL MOVEMENT ORGANIZATIONS: An Interpretive Approach

Environmental movement organizations (EMOs) that have similar goals frequently rely on different tactics and strategies to advance their agendas. This article uses an interpretive perspective to examine the factors influencing EMO selection of a repertoire of action. Building on concepts from organization and social movement theories, and relying on interview and archival data from Friends of the Earth and Greenpeace, this study suggests that experience, core values and beliefs, environmental philosophy, and political ideology work together to create distinct organizational interpretations of the political environment, efficacy of action, acceptability of tactics, significance of an issue, and source of the problem. These interpretations combine to shape EMO determinations of what types of action will be most appropriate and effective. Although structural factors influence the decisions that are made within EMOs, organizations also rely on interpretive processes in their selection of a repertoire of action.