And Hello, A-Listers

And Hello, A-Listers

After an unlikely move into infomercials, what's next for A-list celebrities? Regular commercials. Some of the biggest names in entertainment now clamor for the profile (and cash) afforded by a TVad--and that's good news for marketers. Ten years ago it took many millions of dollars to coax...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Veröffentlicht in:Forbes 2005-07, Vol.176 (1), p.060a
1. Verfasser: Haines-Stiles, Sasha
Format: Magazinearticle
Sprache:eng
Schlagworte:
Celebrities
Commercials
Television advertising
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Beschreibung
Zusammenfassung:After an unlikely move into infomercials, what's next for A-list celebrities? Regular commercials. Some of the biggest names in entertainment now clamor for the profile (and cash) afforded by a TVad--and that's good news for marketers. Ten years ago it took many millions of dollars to coax a major star into an endorsement deal, but today's glut of high-profile spokesmen has resulted in bargains to be had. P. Diddy took less than $1 million to hitch a ride in a Pepsi truck in his much-ballyhooed Super Bowl spot.
ISSN:0015-6914
2609-1445