Birth of a legend

Birth of a legend

The tale about the correlation between purchases of diapers and beer is variously attributed to Wal-Mart, Thrifty PayLess stores or an unidentified grocery chain. The story appears to have come from Thomas Blischok, formerly of NCR, when he was doing a study for American Stores' Osco Drugs in 1...

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Veröffentlicht in:Forbes 1998-04, Vol.161 (7), p.128
1. Verfasser: Rao, Srikumar S
Format: Magazinearticle
Sprache:eng
Schlagworte:
Beer
Consulting firms
Correlation analysis
Customers
Data warehouses
Diapers
Information technology
Marketing
Retailing
Skiing
Software
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Beschreibung
Zusammenfassung:The tale about the correlation between purchases of diapers and beer is variously attributed to Wal-Mart, Thrifty PayLess stores or an unidentified grocery chain. The story appears to have come from Thomas Blischok, formerly of NCR, when he was doing a study for American Stores' Osco Drugs in 1992.
ISSN:0015-6914
2609-1445