Agenda Setting in the Partisan TV News Context: Attribute Agenda Setting and Polarized Evaluation of Presidential Candidates Among Viewers of NBC, CNN, and Fox News

This study examines the agenda setting of candidates’ attributes and its relationship with polarized candidate evaluation among TV news viewers. Content analyses of candidates’ affective attributes during the 2012 presidential election indicate partisan imbalance from CNN’s Anderson Cooper and Fox’s...

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Veröffentlicht in:	Journalism & mass communication quarterly 2016-09, Vol.93 (3), p.509-529
Hauptverfasser:	Hyun, Ki Deuk, Moon, Soo Jung
Format:	Artikel
Sprache:	eng
Schlagworte:	Agenda Setting Attitudes Audience Analysis Audiences Authorship Bias Candidates Climate change Election results Electoral results Fox News Channel Ideology Influence Journalism Mass Media Effects Negative campaigning News media Pew Research Center for the People & the Press Political Candidates Politics Presidential elections Project for Excellence in Journalism Research centers Studies Television Television news
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Zusammenfassung:	This study examines the agenda setting of candidates’ attributes and its relationship with polarized candidate evaluation among TV news viewers. Content analyses of candidates’ affective attributes during the 2012 presidential election indicate partisan imbalance from CNN’s Anderson Cooper and Fox’s Special Report. NBC Nightly News was relatively balanced. Watching a particular program was positively associated with attribute agenda setting by each program. Also, agenda setting by the Fox program was positively related to viewers’ polarized candidate evaluations, whereas agenda setting by the NBC program was negatively associated. Implications of the partisan TV news context for agenda-setting theory are discussed.
ISSN:	1077-6990 2161-430X
DOI:	10.1177/1077699016628820