Visualization of Innovation in Global Supply Chain Networks

ABSTRACT This methodological note identifies and describes a data‐driven visualization approach to study innovations in supply chain networks (ISCN). We demonstrate its value and applicability with illustrative examples to pertinent structure‐related ISCN research questions in the global electronics industry. Our visualization approach can be used to reveal and understand important clusters, patterns, trends, and outliers of ISCN not necessarily identified with traditional methods. The broader aim of this note is to demonstrate the complementary value of emerging visual analytic approaches in managerial decision‐making contexts and describe how actionable insights can be achieved.