Malawian parents' perceptions of physical activity and child development: a qualitative study

Background In scientific studies, physical activity is measured by the amount of bodily movement, but lay perceptions of physical activity might be different. Parental influence is important for the development of children's physical activity behaviour, and parental perceptions of facilitators of physical activity are context specific. We aimed to investigate how parents of young Malawian children conceptualize physical activity in childhood, situate it in child development and understand its facilitators. Methods We used convenience sampling to identify parents of young children from different socio‐economic backgrounds and age groups in semi‐rural area of Malawi. We conducted in‐depth interviews with 16 parents, a focus group discussion with six parents and key informant interviews with two nurses in Malawi. Six of the participants were fathers. We analysed the data with conventional qualitative content analysis by inductive approach. Results The parents emphasized practical skills, education and proper behaviour as goals for their children. They viewed activity as encompassing both mental and physical qualities and they perceived it as a positive attribute of children. The parents discussed skills acquisition, social competence, health and bodily movement as signs for being active. As facilitators of physical activity the parents mentioned balanced diet, good health and stimulation. The main concerns of the parents in regard to facilitators of physical activity and good child development were the availability of food and the child being healthy. Conclusions Malawian parents' concept of children's physical activity is more comprehensive than scientific definition and includes aspects of both physical and mental activity.