The marketing o' the green: ads for a top-of-the line car give Celtic band a lift
Back when Volkswagen was plotting the U.S. ad campaign for its top-ofthe-line Passat, the visuals were a nobrainer: winding road in stunning scenery, power-suited babe with devil-may-care hair ... in short, a car ad. But what background music could possibly—in the words of VW marketing director Davi...
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| Veröffentlicht in: | Newsweek 1993-04, Vol.121 (14), p.60 |
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| 1. Verfasser: | |
| Format: | Magazinearticle |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | Back when Volkswagen was plotting the U.S. ad campaign for its top-ofthe-line Passat, the visuals were a nobrainer: winding road in stunning scenery, power-suited babe with devil-may-care hair ... in short, a car ad. But what background music could possibly—in the words of VW marketing director David Schembri—"convey the smooth performing and secure feeling of our new products"? |
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| ISSN: | 0028-9604 1069-840X |