Non-English title

This study aimed to identify the articles produced from 1999 to 2008, the National Meetings of the Association of Graduate Programs in Business Administration (EnANPAD), the occurrence of the term craftsman relating it to the construct of entrepreneurship. The researchers used the Zipf's Law to determine the frequency of the term crafts and radical entrepreneur in academic texts of encounters surveyed. The result of the survey indicated that the 6683 articles published in the period surveyed, the occurrence of the term crafts was 0.99%, while the occurrence of radical entrepreneur was 16.45%. They conclude that the craft how business did not wake also the interest of research in the area of administration, despite having considerable impacts on the economy and in every society, that is, the articles published in the ten years analyzed EnANPAD not treated unanimously, intensive or in-depth, insertion of the artisan as an entrepreneur in the business scenario.