Food innovation: edible insects for humans

Neste artigo, registrou-se a percepcao de cento e trinta individuos sobre consumo de insetos. Aplicou-se um questionario e, atraves de analise de similitude, as expressoes mais organizadoras das representacoes mentais do animal foram "nao" e "nojo". A percepcao dos consumidores tem funcao estruturante do modo como reagem aos estimulos. Conclui-se, entao, que estrategias mercadologicas terao efeitos comprometidos caso nao considerem os aspectos simbolicos da comida.//In this article, we analyzed the percent of perception and thirty individuals about insect consumption. Applied a questionnaire and through similarity analysis expressions organizers of mental representations of the animal appeared as "no" and "disgust". The perception has structural function of the way people react to stimuli. It follows, then, that marketing strategies have committed no effects not consider the symbolic aspects of food. [web URL: http://www.scielo.br/scielo.php?script=sci_arttext&pi d=S1518 -70122016000300503&lng=en&nrm=iso&tlng= pt] Reprinted by permission. Aparecido Francisco dos Reis, Editor