Wide Ranging Information

Information related to ammunition, clay targets sold, the average price per round for clay target sports, and the number of shooting lanes and positions are just some of the hundreds of data characteristics we gathered in this report. Let's take a look at some of the specifics we discovered when we analyzed the survey results in support of those recruitment and retention efforts, and how you might use them when considering adding a range to your retail establishment or expanding and improving on a facility you currently operate: * Of all range types, 84 to 98 percent offer some form of firearms training classes. * Of all range types, 69 to 78 percent reported an increase in their customer interest in personal defense, while 58 to 75 percent reported an increase in participation in concealedcarry/certification classes over the past 12 months. * Though male customers outnumber female customers, those male customers representing more than three-quarters of a typical range's customer base, female participation in training classes is reported to range from 30 to 38 percent of the students. * Most facilities-66 percent or more-reported increases in female participation over the previous 12 months. * Most facilities responding to the survey indicated an increase of 15 to 25 percent participation by first-time shooters over the previous 12 months. * More than 80 percent of all range customers are Caucasian. * All ranges reported a higher participation level in handgun shooting versus rifle shooting. * "THAT'S JUST A TEASER of the facts we discovered in conducting this survey," says Jim Curcuruto, NSSF Director, Research & Analysis.