SELECCIÓN DE PORTAFOLIOS DE INVERSIÓN SOCIALMENTE RESPONSABLES USANDO EL MÉTODO DE LAS RESTRICCIONES Y LA TÉCNICA MULTICRITERIO PROCESO ANALÍTICO JERÁRQUICO/SELECTION OF SOCIALLY RESPONSIBLE INVESTMENT PORTFOLIO USING A RESTRICTIONS METHOD AND A MULTI-CRITERIA ANALYTIC HIERARCHY PROCESS TECHNIQUE/SELEÇÃO DE CARTEIRAS DE INVESTIMENTO SOCIALMENTE RESPONSÁVEIS, UTILIZANDO O MÉTODO DE RESTRIÇÕES E A TÉCNICA DE MULTICRITÉRIO PROCESSO ANALÍTICO JERARQUICO

This paper presents a procedure to support the decision making process of the investors to select a portfolio that meets their expectations, when they are related with both economic and corporate social responsibility (CSR) criteria. Rentability and risk criteria were considered as economic measures; which addressed from the method of constraints resulted in a series of efficient portfolios that were used as different alternatives for the use of the AHP multi criteria technique to arrive at the portfolio that meets the criteria related with corporate governance, relations with collaborators, environmental consciousness and relations with the community, all measured from the CSR perspective.The procedure was applied to select investment portfolios from the Colombian stock market and it was found that the portfolio that met the CSR criteria proposed in this paper was also the one with the minimum risk.