Consumer choice of on-demand mHealth App services: Context and contents values using Structural Equation Modeling

Highlights • Users of mHealth application service tend to try the mHealth app services to satisfy their curiosity rather than for managing their health. • The current mHealth application services do not provide practical functions for users to manage their health in that they think they are not reassured by the services. • Users of mHealth application services think that the services are useful and convenient for seeking health information and recording the condition of their health such as weight, diet, etc.