Competing While Cooperating With the Same Others: The Consequences of Conflicting Demands in Co-Opetition

Numerous studies comparing the effects of competition and cooperation demonstrated that competition is detrimental on the social level. However, instead of purely competing, many social contexts require competing while cooperating with the same social target. The current work examined the consequences of such "co-opetition" situations between individuals. Because having to compete and to cooperate with the same social target constitutes conflicting demands, co-opetition should lead to more flexibility, such as (a) less rigid transfer effects of competitive behavior and (b) less rigidity/more flexibility in general. Supporting these predictions, Studies 1a and 1b demonstrated that co-opetition did not elicit competitive behavior in a subsequent task (here: enhanced deceiving of uninvolved others). Study 2 showed that adding conflicting demands (independent of social interdependence) to competition likewise elicits less competitive transfer than competition without such conflicting demands. Beyond that, co-opetition reduced rigid response tendencies during a classification task in Studies 3a and 3b and enhanced flexibility during brainstorming in Study 4, compared with other forms of interdependence. Together, these results suggest that co-opetition leads to more flexible behavior when individuals have to reconcile conflicting demands. Implications for research on social priming, interdependence and competition in everyday life are discussed.