Impact of non-clinical community-based promotional campaigns on bowel cancer screening engagement: An integrative literature review

Highlights • Research has predominately focused on clinician-driven campaigns with theoretical underpinnings. • Community and lay-health interventions may be overshadowed due to the clinical focus of bowel cancer screening promotion. • Group education was the most commonly used promotional activity, but its outcomes were variable. • Components of promotional campaigns are measured as a whole rather than individually assessed.