The effect of social networks and norms on the inter-regional migration intentions of knowledge-workers: The case of Saxony, Germany

This study investigates the migration intentions of current and future knowledge-workers in Saxony, Germany. A structural equation model (SEM) is applied to analyze the impact of social networks and norms on inter-regional migration, in addition to lifestyle and utilitarian location factors. The dataset comprises 2731 young knowledge-workers. The results show that: (i) migration intentions positively associate with social networks in other cities, subjective norms that West- is better than East-Germany, and that other regions provide better life opportunities; (ii) staying intentions positively relate to having origins, close friends and family in Saxony, and positive consideration of Saxony as an option by the parents; (iii) the structure of the social networks and norms is related to socio-economic characteristics, travel habits, and on-line social networks. •A large-scale validation of the role of social networks and norms for migration•Insights about the role of virtual and face-to-face social networks•Model for migration integrating amenities, lifestyle, social networks and norms•Estimation of the relative role of social networks versus lifestyle and amenities•Bridging the gap between knowledge-workers migration and KBUD policies