Social media and flu: Media Twitter accounts as agenda setters

Highlights • A new analysis framework of examining Twitter handles. • Categorizing Twitter into media, organizations, and other types. • Media and organizational Twitter accounts set the flu-related agenda. • Media and organization handles were reliable and lasting. • Media and organizations can pro...

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Veröffentlicht in:International journal of medical informatics (Shannon, Ireland) Ireland), 2016-07, Vol.91, p.67-73
Hauptverfasser: Yun, Gi Woong, Morin, David, Park, Sanghee, Joa, Claire Youngnyo, Labbe, Brett, Lim, Jongsoo, Lee, Sooyoung, Hyun, Daewon
Format: Artikel
Sprache:eng
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Zusammenfassung:Highlights • A new analysis framework of examining Twitter handles. • Categorizing Twitter into media, organizations, and other types. • Media and organizational Twitter accounts set the flu-related agenda. • Media and organization handles were reliable and lasting. • Media and organizations can provide consistent campaign outcomes.
ISSN:1386-5056
1872-8243
DOI:10.1016/j.ijmedinf.2016.04.009