Groundwork for effective conservation education: an example of in situ and ex situ collaboration in South East Asia

Zoos and aquariums can play an important role in raising awareness of biodiversity and conservation. By collaborating with field‐based organizations, zoos and aquariums can more effectively implement conservation interventions to secure populations of species in natural ecosystems and habitats over the long term. Here, we present the collaborative efforts of San Diego Zoo Global, USA, and Free the Bears to design innovative surveys aimed at improving our understanding of public knowledge, attitudes and behaviours towards bears and bear‐part consumption in South East Asia. Over 1500 surveys were completed in Cambodia and Lao PDR. Preliminary analysis of the Lao PDR surveys shows that there are significant differences between Lao and Western responses across most questions, indicating differing world views in terms of knowledge, attitudes, beliefs and behaviours towards wildlife and wildlife trade. The results of these surveys will be used to identify key messages that should be delivered and key groups that should be targeted, in order to promote sustainable behaviours effectively and ensure stable wild populations of bears in South East Asia.