Predicting online product sales via online reviews, sentiments, and promotion strategies: A big data architecture and neural network approach
Purpose - The purpose of this paper is to investigate if online reviews (e.g. valence and volume), online promotional strategies (e.g. free delivery and discounts) and sentiments from user reviews can help predict product sales. Design/methodology/approach - The authors designed a big data architect...
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Veröffentlicht in: | International journal of operations & production management 2016-01, Vol.36 (4), p.358-383 |
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Format: | Artikel |
Sprache: | eng |
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