Imagery-inducing distraction leads to cognitive tunnelling and deteriorated driving performance

•Dual tasking drivers experience attentional ‘cross talk’ between tasks.•Conversation imposes visual demands which interfere with visual perception.•Distraction leads to decreased visual awareness and poorer hazard detection. The effects of imagery-induced distraction on hazard perception and eye movements were investigated in 2 simulated driving experiments. Experiment 1: sixty participants viewed and responded to 2 driving films containing hazards. Group 1 completed the task without distraction; group 2 completed a concurrent imagery inducing telephone task; group 3 completed a non imagery inducing telephone task. Experiment 2: eye-tracking data were collected from forty-six participants while they reacted to hazards presented in 16 films of driving scenes. 8 films contained hazards presented in either central or peripheral vision and 8 contained no hazards. Half of the participants performed a concurrent imagery-inducing task. Compared to undistracted participants, dual-taskers were slower to respond to hazards; detected fewer hazards; committed more “looked but failed to see” errors; and demonstrated “visual tunnelling”. Telephone conversations may interfere with driving performance because the two tasks compete for similar processing resources, due to the imagery-evoking aspects of phone use.