Hierarchical Service Quality Model towards Student Satisfaction

Nowadays, achieving good quality experience in higher learning institution is not restricted on teaching and learning aspect. However, several critical factors such as interaction quality, physical environment and outcome quality are substantiated to be explored. Therefore the aim of this paper is to investigate the importance of Hierarchical Service Quality Model (HSQM) and student satisfaction in higher education setting. Hence, data were collected via survey questionnaires to the total 179 respondents in Faculty of Office Management Universiti Teknologi MARA, Puncak Alam, Selangor. All the hypothesized relationships were tested using Pearson correlation coefficient. The results indicated that elements of HSQM are positive and have significant relationship to the student satisfaction. Notably, physical environment of the faculty are the highest element that contributes to student satisfaction. In brief, the university should improve their service quality in order to remain competitive in this globalized environment as well as to increase student satisfaction.