Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea
This research empirically tests the effects of two critical organisational capabilities – innovation capability (IC) and marketing capability (MC) – on firm performance in two Asian nations: China and Korea. Drawing on institutional theory and the strategic-fit paradigm, we suggest that capability r...
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| Veröffentlicht in: | Asian business & management 2016-02, Vol.15 (1), p.32-56 |
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| container_title | Asian business & management |
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| creator | Yuan, Xi’na Shin, Sohyoun He, Xinming Yong Kim, Sang |
| description | This research empirically tests the effects of two critical organisational capabilities – innovation capability (IC) and marketing capability (MC) – on firm performance in two Asian nations: China and Korea. Drawing on institutional theory and the strategic-fit paradigm, we suggest that capability requirements may vary across different institutional environments for superior performance. Using data of 385 firms in China and 280 firms in Korea, this research finds that generally both capabilities positively influence firm performance; IC is more important in Chinese market, while MC is more vital for firms competing in Korea. |
| doi_str_mv | 10.1057/abm.2015.17 |
| format | Article |
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| identifier | ISSN: 1472-4782 |
| ispartof | Asian business & management, 2016-02, Vol.15 (1), p.32-56 |
| issn | 1472-4782 1476-9328 |
| language | eng |
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| source | SpringerLink Journals - AutoHoldings |
| subjects | Asian Culture Business and Management China Competition Competitive advantage Economic development Economic growth Financial performance Globalization Innovations International Business Marketing Research Article South Korea Studies Sustainability management Technological change |
| title | Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea |
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