Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea

Innovation capability, marketing capability and firm performance: A two-nation study of China and Korea

This research empirically tests the effects of two critical organisational capabilities – innovation capability (IC) and marketing capability (MC) – on firm performance in two Asian nations: China and Korea. Drawing on institutional theory and the strategic-fit paradigm, we suggest that capability r...

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Veröffentlicht in:Asian business & management 2016-02, Vol.15 (1), p.32-56
Hauptverfasser: Yuan, Xi’na, Shin, Sohyoun, He, Xinming, Yong Kim, Sang
Format: Artikel
Sprache:eng
Schlagworte:
Asian Culture
Business and Management
China
Competition
Competitive advantage
Economic development
Economic growth
Financial performance
Globalization
Innovations
International Business
Marketing
Research Article
South Korea
Studies
Sustainability management
Technological change
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Beschreibung
Zusammenfassung:This research empirically tests the effects of two critical organisational capabilities – innovation capability (IC) and marketing capability (MC) – on firm performance in two Asian nations: China and Korea. Drawing on institutional theory and the strategic-fit paradigm, we suggest that capability requirements may vary across different institutional environments for superior performance. Using data of 385 firms in China and 280 firms in Korea, this research finds that generally both capabilities positively influence firm performance; IC is more important in Chinese market, while MC is more vital for firms competing in Korea.
ISSN:1472-4782
1476-9328
DOI:10.1057/abm.2015.17