Exploring the Impact of a Culturally Tailored Short Film in Modifying Dementia Stigma Among Chinese Americans: A Pilot Study

Objective Chinese Americans, one of the fastest growing ethnic groups among the US elderly population, perceive high levels of dementia stigma. The authors examined the extent of the stigma and explored the impact of media through a culturally tailored short film to modify dementia stigma. Methods Chinese American participants were asked to answer a dementia questionnaire. A short film was then used to address the impact of media on dementia stigma. Results Among 90 randomly selected participants, 89 % ( n = 80) found the short film to be a useful way to modify their misconceptions about dementia. In the comparison between the group who felt less influenced by the short film and the group who recognized the short film to be extremely helpful, the latter group had a higher baseline of stigma toward dementia, as well as a shorter duration of residence in the USA. Conclusion Chinese Americans still perceive severe dementia stigma. Nevertheless, a culturally tailored short film demonstrated promising impact in modifying stigma toward dementia.