Entrepreneurial orientation: A review and synthesis of promising research directions

This review article analyzes and synthesizes key research on the topic of entrepreneurial orientation (EO) in a scholarly effort to provide an integrative guide which enables researchers to more readily assimilate influential works on EO and thereby more productively contribute to the ever-evolving EO conversation in the literature. The article reviews and synthesizes promising directions in the EO research domain from a variety of perspectives, including how EO is manifest, how building on the Miller/Covin and Slevin conceptualization facilitates knowledge accumulation, which theories have been suggested as relevant to advancing the EO conversation, EO model building directions including the demand for longitudinal research, measurement considerations and implications, and the enduring unanswered call for qualitative research.