Young children with a positive reputation to maintain are less likely to cheat

The present study examined whether having a positive reputation to maintain makes young children less likely to cheat. Cheating was assessed through a temptation resistance paradigm in which participants were instructed not to cheat in a guessing game. Across three studies (total N = 361), preschool‐aged participants were randomly assigned to either a reputation condition, in which an experimenter told them that she had learned of their positive reputation from classmates, or to a control condition in which they received no such information. By age 5, children in the reputation condition cheated less often than those in the control condition even though nobody was watching and choosing not to cheat conflicted with their personal interest. These findings are the first to show that informing children that they have a positive reputation to maintain can influence their moral behavior. Five‐year‐olds were less likely to cheat in a guessing game in the experimental conditions where they were informed of their existing good reputation than in the control condition. The findings suggest that by age 5, children are motivated to avoid behaviors that could put their positive reputations at risk.