Development of an automatic marketplace using virtual collaboration

New product development is vital for the development of business enterprises and the society where the enterprise operates. The paper presents a case example of an automated marketplace development, which took place in the P-ino d.o.o. company. Developing such a complex product required the participation of experts from different areas, and it included also students, who definitely contributed to greater creativity and openness of the development team. More than 85 % of all the communication within the development team took place in virtual form. Testing of the finished prototype was also more or less virtual. Virtual communication in the development of such a complex product as an automated marketplace proved to be a very suitable method of interpersonal communication within the development team in all development phases of the product. It was particularly efficient because the members of the development team had different skills and were coming from different institutions and companies.Original Abstract: Razvoj novog proizvoda od bitne je vaznosti za razvoj poslovnih poduzeca i za drustvenu zajednicu u kojoj poduzece djeluje. U radu se daje opis razvoja automatizirane trznice u poduzecu P-ino d.o.o. Razvoj takvog slozenog proizvoda zahtijevao je sudjelovanje strucnjaka iz razlicitih podrucja, a takoder je ukljucio i studente, koji su sigurno pridonijeli vecoj kreativnosti i otvorenosti razvojnog tima. Vise od 85 % ukupne komunikacije razvojnog tima odvijao se u virtualnom obliku. Ispitivanje zavrsnog prototipa takoder je bilo vise manje virtualno. Virtualna komunikacija u razvoju tako slozenog proizvoda kao sto je automatizirana trznica dokazala se kao vrlo pogodna metoda za medusobnu komunikaciju razvojnog tima u svim razvojnim fazama proizvoda. Bila je posebno ucinkovita jer su clanovi razvojnog tima posjedovali razlicite vjestine i dolazili iz razlicitih institucija i poduzeca.