GESTÃO DE RECURSOS DO EAD: COMO ADEQUAR AS TECNOLOGIAS AOS PERFIS DE ASSIMILAÇÃO/ODL resource management: how to adapt the technologies to the assimilation profiles/Gestión de recursos del EaD: cómo adecuar las tecnologías a los perfiles de asimilación

Online Distance Learning managers face the dilemma of using new Information and Communication Technologies (ICT's) effectively and efficiently. On the other hand, learning theories, among them Cognitive Psychology, describe how the media and processes affect individual learning. Based on these theories, we propose that individuals can be classified according to their assimilation profile in two groups: Analytical Assimilation and Relational Assimilation. We analyze how different distance education technologies, classified as Textual, Audio, Interactive (synchronous) and Collaborative (asynchronous), affect the perceived effectiveness of technology learning of each group. Empirical evidence support that each group perceives differently technologies types in regard to its effectiveness in learning. Important managerial implications for the effective and efficient use of resources in distance education are proposed. Reprinted by permission of the Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo ©PGV-EAESP/RAE www.fgvsp.br.rae