Research on Characteristics, Types and Mechanism of Sports Industry Integration

With the rapid development of global industry convergence, the trend of sports industry integration is gradually enhanced. Sports industry integration is based on high-level sports consumption demand, changes in the value proposition, technological innovation, government regulation and intervention, sports industry and other industries, industrial elements intersect, infiltration and recombinant, resulting in the fuzzy boundary of the original sports industry or contraction, and the formation process of the dynamic development of the new form of industry. The current development of the sports industry mainly exhibits the four characteristics of demand leading, value extension, innovation system and the coordination of regulation. According to the characteristics of the value chain in different industries, the integration of sports industry can be divided into three basic types: restructuring type, fusion and integration. Taking the ski tourism in Shennongjia of western Hubei for empirical research, this paper